Meghan Markle and Prince Harry’s friend shared a post supporting the duchess’ new lifestyle brand, coinciding with Kate Middleton’s return to the spotlight, prompting some backlash.

Meghan Markle and Prince Harry’s friend, polo player Nacho Figueras, has come under fire from the public for posting about the Duchess of Sussex’s products as Kate Middleton returned to the public eye.

On Friday night, Figueras shared a picture of a pot of jam from Markle’s budding lifestyle brand, American Riviera Orchard, on his Instagram stories, along with a photo of a jar of dog biscuits, according to People magazine.

While posted on Friday evening in the U.S., where Figueras appears to be based on location tags on recent posts, with the time difference, they showed up in feeds for U.K. followers in the early hours of Saturday before the Trooping the Colour ceremony.

Middleton had announced on Friday that she would be in attendance for the ceremony, the public celebration honoring King Charles III’s birthday, as she continues her cancer treatment.

Middleton posted on Friday with an update on her health and her plans to join the event, writing, “I’m looking forward to attending The King’s Birthday Parade this weekend with my family and hope to join a few public engagements over the summer, but equally knowing I am not out of the woods yet.”

The timing of Middleton’s announcement followed by Figueras’ post caused outrage among fans, though it is unknown if it was intentional or not.

That was a very nasty symbolic message you sent at 2am in the morning to Catherine [Princess of Wales], on behalf of the malignant narcissist. Not good optics for someone who claims to be a caring charitable man. Not good optics at all,” said another.