Kate Middleton’s Cancer News Announcement Drove Record Traffic to U.K. Cancer Charity’s Website

Macmillan Cancer Support said experienced a similar surge around the announcement of King Charles’ cancer diagnosis
Kate Middleon’s decision to disclose her cancer diagnosis drove historic traffic to the website of a leading U.K. charity for cancer information and support.

On Monday, Macmillan Cancer Support revealed that there were nearly 100,000 visits to its online information and support pages from Friday to Sunday, following the Princess of Wales’ announcement that she is receiving cancer treatment. Macmillan said the surge marked a 10% year-over-year increase and doubled as the highest weekend traffic since March 2020, when the first COVID lockdown took effect in the U.K.

According to a statement, Macmillan’s website saw a “similar spike” in February after Buckingham Palace announced that King Charles was diagnosed with cancer, where the information and support pages were visited almost 50,000 times a day.

According to a statement, Macmillan’s website saw a “similar spike” in February after Buckingham Palace announced that King Charles was diagnosed with cancer, where the information and support pages were visited almost 50,000 times a day.

The charity sent words of support to Princess Kate on Friday soon after she shared the “shock” news about her health in a personal video message, along with well-wishes for Prince William and their children Prince George, 10, Princess Charlotte, 8, and Prince Louis, 5.