Travis Kelce’s best friend calls Taylor Swift ‘family’ as he lifts lid on their life away from the cameras

Travis Kelce and Taylor Swift have kept a low profile for the ins and outs of their love life for how large their presence is in everyday life, combining the worlds of the NFL and the 14-time Grammy winner.

Kelce’s best friend and clothing-brand owner, Aric Jones, has given a rare insight into the Chiefs star’s romance with the ‘Anti-Hero’ singer, calling Swift ‘family

Jones owns Homebred Legends, with the name having ties to Kelce’s hometown of Cleveland Heights, Ohio.

Kelce’s relationship with Swift has also made her close with Jones, much like Swift’s friendship with Brittany Mahomes.

‘She has stuff, of course. Why wouldn’t she? That’s family. Once you’re in the family, you’re fully engraved in this anyway,’ Jones told PEOPLE of Swift. ‘So it’s like, why not do that for the people that you care the most about? It’s an honor.’

Jones also spoke on his friendship with Kelce, which may give important context to Swift’s interactions with him behind closed doors.

‘I think the greatest thing about Travis is his gravitational force that he has to just pull everybody in.’

‘And his superpower is — and his mom (Donna Kelce) said it one time and it completely resonated with me — is that when he’s talking to somebody, he makes that person feel like they’re the only person in the room. Everybody feels that Travis is their homeboy.’