Meghan Markle’s Biggest Mistake With Her Rebrand Is a Sign of Her ‘Impatience’ Expert Says

Former British royal Meghan Markle stepped back from her senior royal role in 2020 alongside her husband, Prince Harry, after the Sussexes were not thrilled with the way the royal family and British media were treating them.

Ever since, Meghan and Harry have been building a new life in the United States, and that includes new business ventures.

As part of her rebrand into the lifestyle space, Meghan announced earlier this year that she would be launching her American Riviera Orchard business, which one expert now calls a mistake

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As part of her rebrand into the lifestyle space, Meghan announced earlier this year that she would be launching her American Riviera Orchard business, which one expert now calls a mistake.

Meghan Markle
Meghan Markle | Samir Hussein/WireImage
Meghan Markle launched her brand too early, expert claims

Meghan had fans in a tizzy when she returned to Instagram back in March 2024. However, it wasn’t a personal account. The Duchess of Sussex was soft-launching her new business venture, American Riviera Orchard, which is a lifestyle brand that offers items like jams and jellies, textiles, and other elements for a sophisticated life. After bringing the idea to Instagram, some celebrities also showed off the jams Meghan had sent them as a part of the soft-launch. However, once those two things happened, everything seemed to stop. American Riviera Orchard has hardly made a sound this entire year, and one expert thinks Meghan announced it too early.