Kendrick Lamar’s 2025 Super Bowl Halftime Show Is Now the Most-Watched of All Time

New Record-High Viewership for the Super Bowl

Peak Audience of 137.7 Million Viewers Watch Eagles Fly on the Road to Victory

All The Stars Align for Kendrick Lamar as Apple Music Super Bowl Halftime Show Averages All-Time High 133.5 Million Viewers

Most-Watched Super Bowl Pregame Show on Record

Super Bowl LIX Scores Largest Super Bowl Streaming Audience in History with Tubi Recording Most-Watched Super Bowl Ever on a Streaming Platform.

NEW ORLEANS – “The Big Easy” let the good times roll, hosting an unforgettable Super Bowl that saw a record-setting average audience of 127.7 million viewers watch the Philadelphia Eagles’ 40-22 victory over the Kansas City Chiefs in Super Bowl LIX. The 127.7 million viewers set a new all-time high mark for Super Bowl viewership (up +3% vs. 123.7 million viewers last year) featuring fans across all platforms, including television (FOX, FOX Deportes and Telemundo) and digital (Tubi and NFL digital properties, including NFL+).

Philadelphia’s big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM – 8:15 PM ET), per Nielsen Media Research.

“The power the NFL has to bring people together was on full display Sunday night and FOX Sports was honored to showcase every moment for football fans across America,” said FOX Sports CEO and Executive Producer Eric Shanks.

“From the heart of New Orleans on Bourbon Street, to telling moving stories throughout the broadcast and finally presenting an unmatched game production, we couldn’t be prouder to show that FOX is Football with a Super Bowl viewing audience for the record books.”

HALFTIME

The Apple Music Super Bowl Halftime Show, starring Kendrick Lamar, drew an average of 133.5 million viewers across television and digital platforms from 8:30 PM – 8:45 PM ET (up +3% vs. 129.3 million viewers last year)

Sets new record as most-watched Super Bowl halftime performance in history
PREGAME

FOX SUPER BOWL LIX PREGAME coverage averaged 23.4 million viewers from 1:00 PM ET to kick-off
Ranks as the best for a Super Bowl pregame starting at 1:00 PM on record
From 2:03 PM ET to kick-off, FOX SUPER BOWL LIX PREGAME coverage averaged 27.4 million viewers, up +12% over last year’s Super Bowl Pregame coverage (vs. 24.5 million viewers)
The pre-kick portion averaged 82.5 million viewers, up +9% over last year’s 75.8 million viewers

STREAMING

Super Bowl LIX set a record for the largest Super Bowl streaming audience in history delivering an average minute audience of 14.5 million* across Tubi, Telemundo and NFL Digital properties
Super Bowl LIX was the most-watched Super Bowl ever on a streaming platform with Tubi delivering an average minute audience of 13.6 million*, up +27% over last year and up +94% over FOX’s last Super Bowl stream in 2023
*According to Tubi First Party and Adobe Analytics

SPANISH LANGUAGE

An average audience of 1.87 million combined viewers watched the game in Spanish on FOX Deportes and Telemundo