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Facing the music: Can Taylor Swift ever top The Eras Tour?

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Pop megastar Taylor Swift kicks off the final U.S. leg of her gigantic Eras Tour on Friday, Oct. 18, in Miami. When all is said and done, Swift will have spent nearly two years globe trotting in front of millions of fans, selling out arenas worldwide and generating more than $2 billion.

 

For Swifties who missed out on the record-breaking tour, Swift is releasing a 256-page retrospective on the globetrotting event. The official “Taylor Swift: The Eras Tour Book” hits Target shelves at the end of November 2024 for $39.99.

It’s just another bullet point in the long list of revenue streams that made Swift the first musician to make the Forbes billionaire ranking predominantly from music and touring. She became a billionaire in 2023 on the back of $600 million from touring and royalties. She also has real estate valued at roughly $125 million.

But it is her songs that have helped her amass throngs of fans across the globe. Forbes values her catalog alone at $600 million. And with two more “Taylor’s Version” albums still to be released, that figure will only go up.

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