After Taylor Swift wore a Travis Kelce ring given by Donna Kelce, The ring maker got hundreds of thousands of MASSIVE orders.. “You won’t believe the Celebrities ordering now..”

Emily Bordner couldn’t believe the once-in-a-lifetime response to her Travis Kelce-themed ring’s appearance on the finger of one of the world’s biggest celebrities.

I’m still in shock,” said Bordner, owner of EB and Co., after images of superstar Taylor Swift rocking her jewelry at the AFC Championship Game on Sunday exploded on social media and in newspapers across the globe.

Always on the lookout for Easter eggs, eagle-eyed Swifties spotted the singer-songwriter sporting an EB and Co. Chiefs-inspired ring, shaped like a tiny red football jersey with Kelce’s No. 87, on her right pointer finger.

“Now I’m just trying to get the orders fulfilled and out the door,” Bordner said, describing the rush of sales that followed her design’s unexpected appearance on the NFL broadcast.

EB and Co. is a Kansas-City based accessory and gift boutique with stores in Brookside, and on the Country Club Plaza. The store also sells merchandise at Made in KC Marketplace locations on the Plaza and in Lenexa.

Reflecting on the success of EB and Co., Bordner acknowledged the impact of influential figures like Swift and Donna Kelce — mother of the Chiefs’ Travis Kelce and the Eagles’ Jason Kelce, and who has herself become a pop culture phenomenon over the past year since the 2023 Super Bowl — sporting her jewelry on Chiefs game days.

“We first heard that (Donna Kelce) tried to buy our earrings, but they were sold out at one of our wholesalers. So, we sent her a pair,” said Bordner. “She’s awesome. We’re super grateful to her.”